The Colorado Campaign to Regulate Marijuana Like Alcohol has unveiled the above billboard — located just a few hundred yards from Mile High Stadium in Denver — as part of a groundbreaking effort to force people to confront their anti-marijuana biases prior to a vote on a statewide marijuana ballot initiative this November.

We are not suggesting that marijuana is better than alcohol. We are simply asserting that there are many good reasons to use marijuana instead of alcohol. Some people, however, are stuck in their beliefs and haven’t considered that marijuana may be a rational alternative to alcohol.

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